Home Staging is a marketing tool used to obtain the highest possible selling price for a home in the shortest amount of time. On average, staged homes sell for more money and in less time (for their specific market) for one simple reason: the more appealing a home is to buyers, the greater the number of buyers will decide that your home is better than any of the competition and provides them the most value for their money.
Can a house sell if it is not staged? Of course it can. But I can confidently state that it will not sell for as much money or in as short a time frame than if it were staged. Why am I so confident about this? Because the truth about buyers is this: the overwhelming majority (over 66%) will pay MORE MONEY for a home that is move-in ready, that meets or exceeds their expectations and shows them a lifestyle they have been dreaming of.
Doesn’t it make sense to appeal to the wants and needs of the majority of buyers? Selling your house or condo can be a win-win situation. It isn’t either you win and the buyer loses or vice versa. If you play into the emotions of buyers & give them what they want, they WILL give you what you want in return: MORE MONEY!
The first step that I always recommend is that you obtain a staging consultation from an accredited staging professional (ASP). A professional home stager will steer you in the right direction so that you don’t spend money in areas of your home that will not increase its eventual selling price. Second, working with a realtor who understands the value of staging is a great idea, as it shows their expertise in marketing homes for sale.
In summary, once you understand staging as the marketing tool it is, and how it can bring you more money than if you don’t stage your home, you will open the opportunity to a much more enjoyable, effective and profitable selling experience! Protect your equity and stage to sell!
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